Personal brand
What you do, what you have made, where to hear more — and a newsletter.
It opens in the box, unbuilt. Change the town, the names, the prices and the promises to your own before you press build — the words left in it are the ones the site is written from.
What it says.
An independent product strategist and speaker who writes a weekly newsletter, hosts an interview series on video, and takes a small number of advisory clients and conference talks.
Visitors are founders and product leads who found one piece of writing or one talk and want to know what else exists and how to work together.
The site's one job is a newsletter subscription; the second is a speaking or advisory enquiry.
How it should feel
personal and modern — a distinctive typographic system with a bold display face, a single signature colour on a light canvas, portrait photography used large, smooth page transitions, subtle hover motion on the essay list, a hero built around a strong headline rather than a photo.
Pictures
portraits, on-stage photography, screenshots of the work.
How it should sound
first person, direct, curious; opinions stated plainly.
Pages it asks for
Taken from the brief, word for word. Add one, drop one, rename one — it is a request, not a structure you are stuck with.
Home
Writing
the essays, most recent first, with a few chosen as the place to start
Talks & video
the interview series and past talks — we have films to embed
Advisory
who it is for, how it works, how to enquire
About
the story so far, plainly
Contact
Make it yours,
then build it.
What you do, what you have made, where to hear more — and a newsletter. Open the brief, rewrite the parts that are not true of you, and the whole site follows from there.
No credit card · Free forever plan · You own the code