Each one is a written brief for a real kind of business — the trade and where it is, who is deciding, what the site has to get them to do, the pages it should have, and how it ought to feel. Open one and it lands in the box where you would have typed your own.
Choosing a brief does one thing: it puts those words in the box. Nothing is generated, nothing is charged, and nobody has agreed to anything. What is in there describes a business that is not yours — a different town, a different menu, a different set of promises. Change the names, the place and the facts to your own first. The words you leave behind are the words your website gets built from.
Grouped by the kind of work. The closest one is a good starting shape even when the details are wrong — and the details are meant to be wrong.
Product story, live pricing, proof, and a free-trial funnel.
A B2B software product that turns the spreadsheets an operations team lives in into live dashboards they can share. We sell to heads of operations at 50–500 person companies who have been burned by tools that took a quarter to roll out.
Start from this briefOne idea, one promise, one email field — and a reason to share it.
A consumer app launching in three months that helps people split and settle shared household costs without the awkward chat. The audience is 25–35, lives with flatmates or a partner, and has tried three apps that each solved half the problem.
Start from this briefCase studies told properly, the process behind them, and a way to start.
A small brand and digital design studio working with founders and marketing leads who need a brand and a website in the same eight weeks. Clients arrive having seen work they like and worried about whether we will listen, how long it takes and what it costs.
Start from this briefProjects that fill the screen, the approach behind them, a first conversation.
An architecture and interior design studio doing residential homes and boutique commercial spaces, with a body of finished projects to show. Clients are homeowners and small developers about to spend a great deal of money; they want to see finished work in detail and understand how a project runs and what a fee looks like.
Start from this briefWhat you do, what you have made, where to hear more — and a newsletter.
An independent product strategist and speaker who writes a weekly newsletter, hosts an interview series on video, and takes a small number of advisory clients and conference talks. Visitors are founders and product leads who found one piece of writing or one talk and want to know what else exists and how to work together.
Start from this briefThe menu, the room, the table — and a booking without a phone call.
A neighbourhood restaurant and wine bar in Bengaluru doing a short seasonal menu from a wood-fired oven, a natural wine list and Sunday lunch. Guests are locals choosing where to eat tonight and groups planning a birthday; both want to see the menu, the room and the prices before they commit.
Start from this briefRooms shown honestly, the place around them, and a way to check dates.
A six-room heritage guesthouse on the backwaters near Alleppey, with breakfast included, boat trips and a small restaurant for guests. Guests come from across India and Europe, are choosing between a handful of places, and want to see the rooms as they are and understand what is nearby and how to get there.
Start from this briefCalm, clear, trustworthy — what happens, what it costs, how to book.
A dental and orthodontic clinic in Kochi with three chairs, offering routine care, aligners, implants and treatment for nervous patients. Patients are adults choosing for themselves or their children; they are anxious about pain, cost and being upsold.
Start from this briefTimetable, coaches, plans — and a free first session.
A coached strength and conditioning studio in Pune running small-group sessions across the day, for people 25–45 who are new to lifting or coming back after a break. They are worried about being the least fit person in the room, about injury, and about signing up for something they will not use.
Start from this briefA direct-to-consumer line shown like an object worth turning over.
A direct-to-consumer brand making a small range of hand-finished leather bags and wallets in a workshop in Jaipur, sold online in limited runs. Buyers are 28–45, value how a thing is made, and hesitate over whether the quality is real and what happens if it is not right.
Start from this briefThe problem in the buyer's words, how the work runs, two stories, an intro call.
A small operations consultancy that fixes supply-chain and production bottlenecks for mid-size manufacturers, in engagements of six to twelve weeks. Buyers are plant heads and operations directors who have been sold frameworks before; they want to know exactly how the work runs, who turns up, and what a result looks like.
Start from this briefListings that answer the first five questions, an area guide, and an enquiry.
An independent property consultant selling apartments, villas and plots in and around Thrissur, with a set of active listings updated weekly. Buyers are families and NRIs comparing several agents; they want honest listing details, prices, the area, and someone who answers quickly.
Start from this briefProof over adjectives, the people behind the work, and a monthly gift.
A nonprofit running after-school reading programmes in government schools, staffed by trained local tutors, funded by individual donors and a few foundations. Donors want evidence the programme works and to know where their money goes; volunteers want to know what a commitment involves.
Start from this briefCurriculum, teachers, fees and dates — and a trial class or enrolment.
A music school teaching guitar, piano and Carnatic vocals to children and adults, in-centre and online, with graded programmes and termly recitals. Parents choose it and students attend it; parents want to see the teachers, the fees and the schedule clearly, and to know what a beginner's first term looks like.
Start from this briefEvery business is odd in some way that matters — a room, a season, a customer nobody else has. Say that part out loud and the site is built around it.
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