Product brand
A direct-to-consumer line shown like an object worth turning over.
It opens in the box, unbuilt. Change the town, the names, the prices and the promises to your own before you press build — the words left in it are the ones the site is written from.
What it says.
A direct-to-consumer brand making a small range of hand-finished leather bags and wallets in a workshop in Jaipur, sold online in limited runs.
Buyers are 28–45, value how a thing is made, and hesitate over whether the quality is real and what happens if it is not right.
The site's one job is a first purchase; the smaller step is reading how a piece is made.
How it should feel
premium and tactile — warm neutrals, one deep accent, products shown large with subtle 3D depth and parallax so they feel like objects in space, slow zooms on material close-ups, smooth transitions between products.
Pictures
product on plain backgrounds, macro shots of stitching and grain, the workshop.
How it should sound
quiet confidence; describe materials and process, not lifestyle clichés.
Pages it asks for
Taken from the brief, word for word. Add one, drop one, rename one — it is a request, not a structure you are stuck with.
Home
Shop
the range with prices, materials and sizes
The making
the workshop, the leather, the hands — step by step
Care & repairs
how to look after it, our repair promise
Delivery & returns
About
Contact
Make it yours,
then build it.
A direct-to-consumer line shown like an object worth turning over. Open the brief, rewrite the parts that are not true of you, and the whole site follows from there.
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