Startup waitlist
One idea, one promise, one email field — and a reason to share it.
It opens in the box, unbuilt. Change the town, the names, the prices and the promises to your own before you press build — the words left in it are the ones the site is written from.
What it says.
A consumer app launching in three months that helps people split and settle shared household costs without the awkward chat.
The audience is 25–35, lives with flatmates or a partner, and has tried three apps that each solved half the problem.
The site's one job is to collect an email for the waitlist, and to make the idea clear enough that they send it to the people they live with.
How it should feel
playful and kinetic — bold colour, big friendly type, animated illustrations of the moments the app fixes, micro-interactions on every button, a hero that moves as you scroll.
Pictures
illustration over photography; one phone mock-up shown large.
How it should sound
warm, quick, a bit cheeky; say the problem in the words people actually use.
Pages it asks for
Taken from the brief, word for word. Add one, drop one, rename one — it is a request, not a structure you are stuck with.
Home
the whole pitch in one scroll
How it works
three moments in the app, honestly described
FAQ
the questions we keep getting
Manifesto
why we are building this, as a short letter
Make it yours,
then build it.
One idea, one promise, one email field — and a reason to share it. Open the brief, rewrite the parts that are not true of you, and the whole site follows from there.
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