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Connect Google Analytics, Tag Manager and ad pixels

Link GA4, GTM, Meta Pixel, LinkedIn Insight, Clarity or Hotjar — and verify they actually fire.

Updated 2026-07-17

01Google Analytics 4

  1. In Google Analytics, create a GA4 property and add a Web data stream with your site address.
  2. Copy the Measurement ID (G-XXXXXXXXXX) into the Google Analytics widget and Save & enable.
  3. Publish, visit the live site, accept analytics cookies, and watch GA4's Realtime report register your visit.

02Tag Manager and ad pixels

Google Tag Manager takes a GTM-XXXXXXX container ID; note that a container can load any third-party script, so enabling it relaxes your site's script policy. Meta Pixel and LinkedIn Insight take their numeric IDs from each ads manager and load only after marketing consent.

TipNothing fires in the Studio preview — consent-gated tags only run on the published site after the visitor accepts. Always verify on the live URL.

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