Add LinkedIn Insight Tag to your site
LinkedIn ads conversion tracking. Loads only after a visitor accepts marketing cookies.
Updated 2026-11-02
01What it does
- Every page of the published site (head tag, consent-gated)
02What you need
- Partner ID
03Connect it
- In LinkedIn Campaign Manager, open Analyze → Insight Tag → Install my Insight Tag → I will install the tag myself.
- Copy the numeric partner ID shown in the snippet (_linkedin_partner_id).
- In Studio → ⋯ → Widgets → LinkedIn Insight Tag, switch it on.
- Paste it into "Partner ID".
- Save, then Publish — widgets go live with your next publish, not before.
04Check it works
- Open the LIVE site in a private window and accept marketing cookies — the tag only loads after consent, never in the Studio preview.
- Campaign Manager shows the tag as Active (this can take up to 24 hours).