Add Meta Pixel to your site
Facebook and Instagram ads measurement. Loads only after a visitor accepts marketing cookies.
Updated 2026-11-02
01What it does
- Every page of the published site (head tag, consent-gated)
02What you need
- Pixel ID
03Connect it
- In Meta Events Manager, create (or open) a Pixel / dataset for your business.
- Copy the numeric Pixel ID.
- In Studio → ⋯ → Widgets → Meta Pixel, switch it on.
- Paste it into "Pixel ID".
- Save, then Publish — widgets go live with your next publish, not before.
04Check it works
- Open the LIVE site in a private window and accept marketing cookies — the tag only loads after consent, never in the Studio preview.
- Your visit appears in Events Manager → Test events as a PageView.