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Connect Klaviyo

Creates Klaviyo profiles from your site so your Klaviyo flows can reach them.

Updated 2026-11-02

01What it does

Rules: create a profile

02What you need

API key — kept encrypted, never shown again. Settings → API keys → Create private API key.

03Connect it

In Klaviyo open Settings → API keys → Create Private API Key, with Full Access or at least Profiles and Accounts read/write.
In your site → Manage → Integrations, choose Klaviyo, paste the key (starts pk_) and press Connect.
Open the Rules tab in your site → Manage → Integrations, choose an event (e.g. "Form submitted") and pick an action from this tool. The fields are pre-filled from the form; glance, then save.

Klaviyo API keys ↗

04Check it works

The card shows Working.
After a test enquiry the profile appears under Audience → Profiles.

05If it does not work

409 duplicate profile — That email already has a profile in Klaviyo — nothing to fix.
403 on test — The key lacks the Accounts read scope. Edit the key's scopes or create a Full Access key.

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